A business where the staff prosper from the increase in profit, means they work harder to achieve more for themselves.

We've been sold this idea that Communism is simply giving up having capitalistic things, yet really the system Karl Marx was suggesting is that we all work together for the greater cause, and in doing so, we all prosper together.

Within our current society, it isn't capitalist, it is an elitist monopoly with a few oligarchs deciding the fate for everyone; plus them conspiring to make it seem that any form of alternate society is futile, when compared to their corporate dictatorship that we currently live within.